Online Marketing · November 4, 2026How to measure SEO results: the metrics that matterWhich metrics show whether SEO is working: visibility, clicks, visits, enquiries and sales. How to measure them with Search Console and Analytics, and what to expect month by month.Online Marketing
Online Marketing: practical guides from SEO.CR for getting a business found on Google in Costa Rica.
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Online Marketing · November 4, 2026How to measure SEO results: the metrics that matterWhich metrics show whether SEO is working: visibility, clicks, visits, enquiries and sales. How to measure them with Search Console and Analytics, and what to expect month by month.
Online Marketing · November 3, 2026A website in Spanish and English: how to do bilingual SEO in Costa RicaHow to set up a site in Spanish and English so Google shows each person the right language: a URL per language, hreflang, adapted (not just translated) content and English searches.
Online Marketing · November 3, 2026How to do keyword research step by step (with free tools)How to find the keywords your customers in Costa Rica use, understand search intent and choose which ones to focus on, using free tools.
Online Marketing · November 2, 2026How to write titles and meta descriptions that get clicks on GoogleHow to write each page's title and meta description so more people click on Google: structure, length, examples and how to measure the result.
Online Marketing · November 2, 2026Website speed: how to make your site load fast (and why it matters)Why your site's speed affects sales and SEO, how to measure it with PageSpeed Insights, and the improvements with the most impact: images, plugins, hosting and caching.
Online Marketing · November 1, 2026SEO and AI search: how to show up in Google's and ChatGPT's answersHow search is changing with AI (Google's AI Overviews, ChatGPT, Copilot) and what your business can do to show up in those answers.
Online Marketing · November 1, 2026How to use Google Search Console: a guide for business ownersWhat Google Search Console is, how to set it up and how to read its key reports (performance, pages, sitemaps, URL inspection) to see how Google finds you.
Online Marketing · October 31, 2026How to change your website without losing your Google rankingsRedesign, new platform or new domain: how to migrate without losing Google traffic. URL inventory, 301 redirects, testing and what to check afterwards.
Online Marketing · October 31, 2026Google Ads or SEO? Which is right for your business in Costa RicaThe differences between Google Ads and SEO: cost, speed, staying power and type of results. When each makes sense for a business in Costa Rica, and how to combine them.
Online Marketing · October 30, 2026SEO for online stores in Costa Rica: categories, products and your catalogHow to get Google to find and show your online store: category structure, product pages, filters, out-of-stock products and structured data.
Online Marketing · July 19, 2025Growing ecommerce: opportunities and strategies for selling onlineWhat's driving ecommerce growth in Costa Rica and which strategies help an online store grow: SEO, trust, payments, shipping and measurement.
Online Marketing · July 18, 2025Niche content: how to stand out on Google in Costa RicaWhat niche content is, why it helps a Costa Rican business stand out on Google, and how to plan, write and measure it step by step.
Online Marketing · July 18, 2025Technical SEO: a complete guide to optimizing your websiteWhat technical SEO is and how to check it: crawling, indexing, speed and Core Web Vitals (LCP, INP, CLS), mobile, HTTPS and structured data.
Online Marketing · October 2, 2024How does SEO work, and how does it relate to search engines?How SEO works: how Google crawls, indexes and ranks pages, and what you can do at each stage so your site shows up.
Online Marketing · October 1, 2024What is SEO? A clear guide for businessesWhat SEO is, what it's for, how it differs from advertising and what it can do for a business in Costa Rica. Explained without jargon.