How much does SEO cost in Costa Rica? Prices and what each plan includes

"How much does SEO cost?" is the first question almost every business asks us, and it's a fair one. The problem is that the market has proposals ranging from a few thousand colones a month to several hundred thousand, and from the outside it's hard to tell what separates them.

This article explains what drives the price, what a serious proposal should include, and what our plans cost, with our prices published.

What drives the price of SEO

SEO isn't a product you install: it's ongoing work on your site, your content and your presence on Google. The price depends mainly on how much work is needed, which depends on:

• Your starting point. A site with technical problems (pages Google doesn't index, slowness, duplicate content) needs a foundation before it can grow.
• Competition. Ranking a workshop in Turrialba isn't the same as a travel agency in San José or a hotel in Tamarindo.
• Geographic and language scope. One area or the whole country; Spanish only or English too.
• Site size. A services site with ten sections or a store with two thousand products.
• How much new content is needed. Writing well for a real search takes research and time.

What a serious proposal should include

Beyond the price, compare what you get:

1. An audit before any promises. If they quote without looking at your site, they're selling a generic package.
2. Concrete deliverables: how many pages or articles a month, which technical improvements, who implements them.
3. A report you understand: visibility, visits from Google and, above all, enquiries or sales, not just a list of rankings.
4. Honest expectations. Nobody can guarantee first place on Google. If someone promises it, be wary.
5. Clarity on commitment. How many months minimum, and what happens if you decide to stop.

Our prices

We publish our prices so you can decide with full information. All prices are in Costa Rican colones, before VAT (13%):

Plan	Price	Who it's for
SEO audit	₡175,000, one-off	Anyone who wants to know where they stand and what's worth doing first
Local SEO	₡195,000/month, 3-month minimum	Businesses serving an area: clinics, restaurants, workshops, home services
Technical SEO & content	₡350,000/month, 3-month minimum	Sites that need to fix their foundation and grow with useful content
Ecommerce SEO	From ₡495,000/month	Online stores, depending on catalog size

SEO audit (₡175,000)

A technical and content review of your site, an opportunity map and a prioritized roadmap. If you start a monthly plan within 30 days, the audit fee is credited against your first month. We explain what it covers in what an SEO audit includes, and how it differs from SEO consulting.

Local SEO (₡195,000/month)

Your Google Business Profile, service or area pages on your site, two pieces of content a month and a monthly report.

Technical SEO & content (₡350,000/month)

Crawling, indexing, speed, structured data and internal links, plus four pieces of content a month and a report. It's the plan for sites that want to grow in searches across the country.

Ecommerce SEO (from ₡495,000/month)

Category structure, product pages and catalog indexing. Quoted after the audit, because a 50-product store and a 5,000-product store are very different jobs. More in ecommerce SEO.

Extras

• Extra articles: ₡40,000 each.
• Bilingual SEO: +35% of the monthly fee, to target the same searches in English as well.
• Google Business Profile setup without a monthly plan: ₡90,000.

You can build your quote, VAT included, in our pricing calculator.

Why a 3-month minimum?

Because SEO takes time to show results. Google needs to recrawl improved pages, new content has to gain visibility, and reviews and links build up gradually. Three months is enough to do the groundwork and see the first signs. We don't ask for one-year contracts: if you're not convinced after that period, you can stop.

SEO or Google Ads?

They're different channels. With Google Ads you pay per click, and visibility stops when you stop paying. SEO takes longer to get going, but what it builds (content, reputation, a solid site) keeps working. Many businesses use both: ads for immediate results and SEO to reduce their reliance on paid traffic over time. Our plans are SEO only; ad spend is separate. More in Google Ads vs SEO.

Frequently asked questions

Do prices include VAT?

No. All prices are shown before Costa Rica's 13% VAT. The calculator shows the total including VAT.

Can I start without the audit?

Yes. You can start a monthly plan directly. The audit is for anyone who wants to understand their situation before committing to a plan.

Why are some agencies much cheaper?

Sometimes because the plan includes very little real work (an automated report, no content or improvements), or because SEO is bundled as an extra in a web design plan. Compare deliverables, not just price.

When will I see results?

It depends on your starting point and competition. Some technical and local improvements show within weeks; growth through content usually takes several months. We don't promise rankings or fixed dates.

Next step

For a recommendation for your case, tell us about your business or build your quote on our pricing page.